AI-driven upsells for growing Shopify stores
Hyper-personalized. Fully autonomous. Powered by actual AI.
Thinking on the fly 🧠
Post-purchase AI upsells
Add AI-generated product recommendations to your Shopify store, tailored in real time to each purchase and each customer. By the time your shopper finishes checkout, personalized offers are already waiting, coordinated across your post-purchase and customer account pages to maximize conversions.
A segment of one 🥇
Every customer gets their own AI
Our AI builds a unique preference profile for each shopper. Selio uses large language models (LLMs) to analyze their purchase history, understand their taste, and select complementary products that fit them, not just the product they bought. This superpower allows you to offer amazingly relevant and perceptive product recommendations that actually resonate with customers.
Cold start problem? Not anymore ⚡️
AI that understands your store from day one
The moment you install Selio, it starts reading your catalog, analyzing
images, studying purchase patterns, and establishing meaningful connections
between products. Even with sparse data, it identifies complementary
relationships through its deep understanding of your store.
Selio then trains a custom neural network specifically for your store, allowing
it to generate smart upsells for every product, no matter how popular or niche.
No black box 👀
See AI's reasoning behind every upsell offer
For every offer, you can see exactly why Selio picked each product: how it relates to the purchase, why it fits this customer, and what made it the best choice. Learn what's working—and use those insights across your business.
Under the hood ✨
Technology that makes Selio different
Hybrid model architecture
Intertwined workflows combine neural network retrieval with LLM reasoning at every step, resulting in upsell offers that are both fast and thoughtful.
Product knowledge graph
Selio uses LLMs to enrich product data and build a graph of complementary relationships across your products. LLMs also reason through your co-purchase data for additional insights.
Store-specific neural network
A dedicated neural network trains on your catalog, learning embeddings that capture your unique product characteristics and relationships. Retrains as your store changes and evolves.
AI model tuning
During onboarding, our machine learning engineers custom-tune your neural network for peak performance on your specific catalog, for your specific needs.
Variant-level personalization
Selio goes beyond selecting a generic complementary product. It uses LLMs to select the specific variant (size, color, style, etc.) that fits each customer's preferences.
No cold-start
Selio works with your existing data. Its LLM-driven workflows understand your products semantically, so purchase history is useful but not strictly required.
Up and running in hours, not months ⚡️
Set-and-forget upsells, with white-glove onboarding
You can forget about spending hours and days configuring and
reconfiguring upsell pairings and rules. New products in, old products
out — Selio automatically adapts as your catalog changes.
And you still get white-glove onboarding calls with the team, ready to answer
any questions and help tune Selio to your specific store.
Book a call with Selio's co-founder
15 years of industry expertise 🧐
Selio is built and run by Mageworx
At Mageworx, we've spent 15 years building apps for Shopify and Magento that now power 50,000+ stores worldwide. We bring that platform expertise to Selio — paired with a genuine commitment to merchant success.
FAQs
Feel free to drop us a line if you have any questions.