Selio
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Terms of Service

Updated February 16, 2026

Introduction and Acceptance

These Terms of Service (“Terms”) govern your use of Selio (“the Service,” “the App”), a product recommendation application for Shopify, operated by MGworx LLC (“we,” “us,” “our,” “the Company”), a Minnesota limited liability company.

By installing, accessing, or using Selio, you (“you,” “your,” “Merchant”) agree to be bound by these Terms. If you do not agree, do not install or use the Service.

You represent that you are at least 18 years old and have the legal authority to enter into these Terms on behalf of yourself or the business entity you represent.

Description of Service

Selio is a Shopify application that uses artificial intelligence and machine learning to generate product recommendations for your store’s customers. The Service analyzes your product catalog and customer data to identify and display relevant product suggestions across various surfaces within your Shopify store.

We may modify, update, add, or remove features of the Service at any time as we continue to develop and improve it.

Account and Registration

To use Selio, you must have an active Shopify store and install the App through the Shopify App Store or a direct installation link. When you install Selio, you authorize us to access certain data from your Shopify store as described in our Privacy Policy. You are responsible for maintaining the security of your Shopify account and for all activities that occur through your use of the Service.

Payment and Billing

Selio is a paid service. All charges are billed through Shopify’s billing system and appear on your regular Shopify invoice. Payment terms are governed by your agreement with Shopify.

We may offer a free trial period. Trial duration and terms will be communicated before the trial begins. At the end of the trial, you will be charged according to the applicable plan unless you uninstall the App before the trial ends.

We will provide at least thirty (30) days’ advance notice of pricing changes via email or through the Service. Your continued use of the Service after a price change takes effect constitutes acceptance of the new pricing. If you do not agree, you may uninstall the App before the new pricing takes effect.

Refund requests are subject to Shopify’s billing policies. Contact us at info@mgworx.com for billing inquiries.

Intellectual Property

Our Property

The Service, including all software, algorithms, machine learning models, training methodologies, user interfaces, designs, documentation, and all related intellectual property, is and remains the exclusive property of MGworx LLC. These Terms do not grant you any ownership rights in the Service.

Customizations and Modifications

Any customizations, modifications, configurations, improvements, or derivative works made to the Service — whether developed by us independently, at your request, based on your ideas or feedback, or in connection with your use of the Service — are and shall remain the exclusive intellectual property of MGworx LLC. This applies regardless of whether such work was developed specifically for you, at your expense, or based on your requirements. We are free to use, modify, and incorporate any such work into the Service for any purpose, including making it available to other users.

Your Data

You retain ownership of your store data, product information, and customer data. By using Selio, you grant us a non-exclusive license to access, process, and use your data to provide and improve the Service. This license terminates when you uninstall the App and your data is deleted in accordance with our Privacy Policy.

Anonymized Data

We may create and retain anonymized and aggregated data derived from your use of the Service. Such data — from which all personal identifiers have been removed such that it cannot reasonably be used to identify any natural person — may be used by us for any purpose, including service improvement, research, model training, analytics, and benchmarking.

Feedback

If you provide feedback, suggestions, or ideas about the Service, you grant us an unrestricted, perpetual, irrevocable, royalty-free license to use, modify, and incorporate that feedback for any purpose without compensation to you.

Confidentiality

Each party may have access to information that is confidential to the other party (“Confidential Information”). Confidential Information includes non-public technical, business, pricing, and product information. Each party agrees to: (a) use the other party’s Confidential Information only as necessary to fulfill its obligations or exercise its rights under these Terms; and (b) not disclose the other party’s Confidential Information to any third party except to employees, contractors, or service providers who need to know it and are bound by confidentiality obligations at least as protective as this section. Confidential Information does not include information that is publicly available, already known to the receiving party, independently developed, or rightfully received from a third party without restriction.

Data and Privacy

Our collection and use of information is governed by our Privacy Policy, which is incorporated into these Terms by reference.

In providing the Service, we process personal data of your store’s customers on your behalf. The processing of such data is governed by our Data Processing Agreement (“DPA”), which is incorporated into these Terms by reference.

Your obligations: You are responsible for ensuring that your use of Selio complies with applicable laws and your own privacy policy, including providing appropriate notice to your customers about the use of product recommendation services and obtaining any required consents. You agree not to submit personal data of children under 13 (or 16 in the European Economic Area) through the Service.

AI Processing Acknowledgment

You acknowledge and agree that:

  • The Service uses artificial intelligence and machine learning, including third-party AI services, to process your product and customer data
  • Recommendations are generated automatically and may not always be accurate or appropriate for every customer or situation
  • You are responsible for configuring the Service’s settings and periodically monitoring its output; you may disable the Service at any time if recommendations do not meet your standards
  • We may change, update, or replace AI service providers as needed to operate and improve the Service
  • We do not guarantee any particular level of sales, revenue, or conversion results from using the Service

Acceptable Use

You agree not to:

  • Use the Service for any unlawful purpose
  • Attempt to reverse-engineer, decompile, or extract source code from the Service
  • Interfere with or disrupt the Service or its infrastructure
  • Resell, sublicense, or redistribute the Service
  • Use the Service in a way that violates Shopify’s Terms of Service
  • Attempt to circumvent any usage limits or security measures
  • Use automated tools to access the Service outside of normal app usage

We may suspend or terminate your access if we believe you have violated these Terms.

Export Compliance

You shall comply with all applicable export laws and regulations, including those of the United States, in connection with your use of the Service. You may not use the Service in any U.S.-embargoed country or in violation of any U.S. export law or regulation. You represent that you are not on any U.S. government denied-party list.

We respect intellectual property rights. If you believe that content available through the Service infringes your copyright, please notify us at info@mgworx.com with the following information: (a) a description of the copyrighted work; (b) identification of the allegedly infringing material; (c) your contact information; (d) a statement of good faith belief that the use is not authorized; and (e) a statement, under penalty of perjury, that the information is accurate and that you are authorized to act on behalf of the copyright owner. We will respond to valid notices in accordance with the Digital Millennium Copyright Act (DMCA).

Service Availability

We strive to maintain high availability but do not guarantee uninterrupted or error-free operation. The Service may be temporarily unavailable due to maintenance, updates, infrastructure issues, or circumstances beyond our control.

The Service depends on third-party platforms and services. We are not responsible for outages, changes, or limitations imposed by third-party providers.

Disclaimer of Warranties

THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. WE DISCLAIM ALL WARRANTIES, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT, WARRANTIES THAT THE SERVICE WILL BE UNINTERRUPTED OR ERROR-FREE, AND WARRANTIES REGARDING THE ACCURACY OR QUALITY OF ANY RECOMMENDATIONS GENERATED BY THE SERVICE.

Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY LAW:

(A) MGWORX LLC SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, REVENUE, DATA, OR BUSINESS OPPORTUNITIES, ARISING OUT OF OR RELATED TO THE SERVICE.

(B) OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE SHALL NOT EXCEED THE AMOUNT YOU PAID US IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.

(C) THESE LIMITATIONS APPLY REGARDLESS OF THE THEORY OF LIABILITY AND EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

(D) SOME JURISDICTIONS DO NOT ALLOW CERTAIN LIMITATIONS. IN SUCH JURISDICTIONS, OUR LIABILITY SHALL BE LIMITED TO THE GREATEST EXTENT PERMITTED BY LAW.

Indemnification

You agree to indemnify, defend, and hold harmless MGworx LLC and its officers, directors, employees, and affiliates from any claims, liabilities, damages, losses, and expenses (including reasonable attorneys’ fees) arising out of your use of the Service, your violation of these Terms or applicable law, or any dispute between you and your customers related to the Service.

Termination

You may stop using the Service at any time by uninstalling the App. We may suspend or terminate your access at any time, with or without cause.

Upon termination, your right to use the Service ceases immediately. We will anonymize or delete your identifiable data in accordance with our Privacy Policy and Shopify’s requirements. We may retain anonymized and aggregated data as described in these Terms. Outstanding fees remain due. Sections that by their nature should survive termination will survive, including Intellectual Property, Confidentiality, Disclaimer of Warranties, Limitation of Liability, Indemnification, and Dispute Resolution.

Dispute Resolution

Informal resolution: Before initiating formal proceedings, you agree to contact us at info@mgworx.com and attempt to resolve any dispute informally for at least thirty (30) days.

Binding arbitration: If informal resolution fails, disputes shall be resolved through final and binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules. Arbitration shall take place in Minneapolis, Minnesota (or remotely at the arbitrator’s discretion). The arbitrator’s decision is final and binding. Each party bears its own costs unless the arbitrator determines otherwise.

Class action waiver: YOU AND MGWORX LLC AGREE THAT DISPUTES SHALL BE BROUGHT ONLY IN AN INDIVIDUAL CAPACITY, NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, CONSOLIDATED, OR REPRESENTATIVE PROCEEDING.

Exceptions: Either party may seek injunctive relief in court to protect intellectual property rights or prevent irreparable harm, or bring claims in small claims court if eligible.

International users: The arbitration and class action waiver provisions in this section do not apply to the extent they are prohibited by mandatory laws of your jurisdiction, including consumer protection and data protection laws in the EU or UK.

Governing Law

These Terms are governed by the laws of the State of Minnesota, without regard to conflict of law provisions. Where court proceedings are permitted, you submit to the exclusive jurisdiction of the state and federal courts in Hennepin County, Minnesota.

Publicity

You consent to our use of your store name in our list of customers and marketing materials (such as on our website or in case studies). If you prefer not to be included, please notify us in writing at info@mgworx.com and we will remove your store name within a reasonable time.

General Provisions

These Terms, together with the Privacy Policy and any DPA, constitute the entire agreement between you and MGworx LLC regarding the Service. If any provision is found unenforceable, the remaining provisions continue in effect. Our failure to enforce any provision does not constitute a waiver. You may not assign these Terms without our written consent; we may assign them without restriction. We are not liable for failures due to circumstances beyond our reasonable control, including but not limited to natural disasters, acts of government, internet or infrastructure outages, third-party platform disruptions, pandemics, or labor disputes. Nothing in these Terms creates a partnership, agency, or employment relationship.

Changes to These Terms

We may update these Terms from time to time. When we do, we will update the date at the top of this page. For material changes, we will provide at least thirty (30) days’ advance notice via email or through the Service before the changes take effect. Your continued use of the Service after changes take effect constitutes acceptance. If you do not agree, you should uninstall the App before the changes take effect.

Contact Us

MGworx LLC
80 S 8th St, Ste 900 Minneapolis, MN 55402 United States

Email: info@mgworx.com Selio: www.selio.ai Corporate: www.mageworx.com